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Idsall School

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Idsall Students at National Enterprise Challenge Finals

CBBC presenters Sam Nixon and Mark Rhodes co hosted the event at the Telford International Centre on 4th July 2017, where students pitched their business ideas to Dragon's Den Theo Paphitis.

Each team presented their proposal to judging panels in an ‘X Factor’ challenge at the convention involving 11 to 15-year-olds from 150 secondary schools for the finale of a year-long competition that has involved 40,000 pupils in total.

It is the fifth annual challenge organised by Telford-based businessmen Ben and Michael Dyer, who want to inspire the next generation of industry leaders and give them the skills for a bright future as entrepreneurs and employees.

The challenge for the older groups was to showcase their skills in developing an app for stationers Ryman, which was founded by Mr Paphitis, while the younger groups were tasked with coming up with promotional ideas for a live event or attraction to promote Galactica, the first flying virtual reality rollercoaster at Alton Towers.

Mr Paphitis said: “We agreed to sponsor the challenge four or five years ago. We thought it was a brilliant idea and we were pleased to add our name to it. When we saw the first event we thought this was such an amazing idea and talk about business. It’s an opportunity to talk about what’s out there and to talk about business and how uncomplicated it is.  Kids go to school and they are forced to learn all sorts of things. Yes, they need to learn to read and write. There’s other things that we need to learn about life skills and you need to learn them at an early age and business is one of those skills.  Business isn’t complicated – it’s one of those things that we do every single day of our lives. The presentations are absolutely amazing. Not only are they like sponges, but as soon as you discuss things with them they come up with another idea.”

Mollie in Year 9 said: “We gave a presentation to a panel of three judges and it went very well. The whole experience has been really interesting.”